Memofy

Smart Flashcards

Project Overview

Using flashcards as a learning method especially to learn a new language remains a popular approach among students. Despite transitioning from traditional paper-based methods to digital platforms quite some time ago, we still lack a user-friendly and efficient application. They are often expensive, and not easy to work with because of bad UI/UX.

Memofy is a free application without disturbing ads, very easy to use with different features including AI assistance.

A team of designers and developers is behind the creation of Memofy. In my role, I undertook responsibilities such as user research, ideation, and wireframing, and also contributed to the UI design and the establishment of a comprehensive design system.

Problems

Disturbing ads
Not easy to share
Difficult to keep the routine
Expensive memberships

Goals

Define the target audience
Ad free platform
Free application for everyone
Implement updated technology

My Role

Research and define the problem
Ideate
Sketch and wireframing
UI and Hi-Fidelity prototyping
Usability tests

Project Duration

5 month

January - May 2023

Target Audience

In this project, our target audience is anyone who wants to learn something new, specifically new language learners and teachers.

Research

I conducted an online survey with more than 40 participants to find out their needs and their struggles using similar applications or methods. All participants were adult learners mostly in the range of 25 to 45. 20% were either teachers or students.

Research Findings

80% use this method to learn a new language
This method is popular among adult learners
Only 40% are satisfied with similar applications in the market
It is hard to maintain motivation and build a routine
Most of the applications are not user-friendly

Affinity Diagram

Competitive Audit

Anki Pro

Flashcard-base learning
User-generated content and shared decks
Customizable setting and study schedule
Spaced repetition algorithms

Memrise

Flashcard-base learning
GPT3-powered "AI Language partner"
courses in 16 languages and its combinations
Spaced repetition algorithms

Words

Flashcard-base learning
Wide range of vocabulary sets and topics
Option to create custom flashcard sets
Personalized learning algorithms

Quizlet

gamified online learning tool and flashcard solution
can create multiple, custom question sets
Interactive and fun
Methods including games, type-responses, timed matching

Observation

To compete in this market, a learning app must offer unique and valuable features, such as improved retention methods, innovative interactive elements, or provide a more fun and engaging environment. The app must also have a strong user experience and be marketed effectively to stand out from the competition.

Empathy Map

SAYS

THINKS

DOES

FEELS

3d-casual-life-young-woman-sitting-on-floor-in-headphones.png

I need to learn a new language
I have to memorize 100 new words per day
It is important to customize my learning process
Flash cards are the most effective method for me

Install five different applications
Try to keep a schedule
Buy subscription for more advanced features
Try to track learning speed

How much time I can devote to this subject daily?
What is the best way to learn faster?
How can I track my process?
Does the subscription fee I paid worse it?
What is the optimal way to share and learn?

Confused about finding the right app
Afraid of wasting time and money
Anxious of not be able to keep the study plan and track the process
Frustrated of using so many different methods and applications

User Persona

User Journey Map

I developed a user journey map that illustrates the user's journey from the initial launch of the application to exploring its features and performing various functions.

Ideate

Challenge

Based on the user research I found out these are the main pain points for users:

Finding and generating the content they need
Keeping track of their process
Wasting money on different useless apps
Not be able to share their learning materials
Lack of efficient methods of learning

Solution

AI assist
Daily goal setting
Free application
Easy to share with friends and groups
Advanced learning methods

Card sortting

User Flow

User flow shows the steps the user takes from start to end. Also shows every possible decision they can make.

Paper wireframes

After analyzing research data and defining the problem, I started to draw some wireframes.

The user has three main needs:

Find the content they need
Be able to keep track of their process
Be able to share study content with others

With a focus on these needs and the user's pain points in mind, I sketched some paper wireframes.

Hi-fidelity Prototype

On the home screen, you can find your tasks, you can browse suggested bindles and you can create your own bundle manually or with an AI assist generator.

You can create bundles and share them with the public. Also, you can add tags for each bundle to categorize them better.

You can explore the existing bundles, add them to your bundles and start studying.

With the AI generator, you can create bundles about anything you want and add it to your bundles.

Flashcards front and back

You can review your bundles and easily track your progress and set goals.

Usability test

Task assigned

Create a new bundle
Set a daily goal
Start studying
Create a bundle using the AI generator
Add it to my bandles
Share it with a friend

Improvement

The AI assist can be faster
Be able to sort the cards
Be able to add pictures to cards
Sync the daily tasks with other task manager apps
Be able to view cards enlarged.

Feedback

The app is easy to use.
Everything is quite intuitive.
The interface is good and engaging.
AI assist is a big help.
Easy to keep daily tasks.

Impacts and Reflections

This product was launched in July 2023 and had over 100 downloads in only one week. We had very positive feedback from users.

Working with a great team of developers and designers was a valuable experience, however, it had some challenging points as well.

This application is capable of expanding and having more features. One of our main target users are teachers, we will add more features for this group in the next phase.